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The Second World War for mac download11/4/2023 Collection of the Nestlé Historical Archives. It also reminds buyers that the armed forces are taking nearly all the coffee they can manufacture.Ĭopyright Nestlé S.A. 1945 advertisement for Nescafé proclaims how tasty and easy it is to make. Soldiers returned with a taste for the colorful candies, and M&Ms became available to the general public.Ī ca. The candy was perfect for this use – they traveled well, and because of the candy coating, did not melt at high temperatures. When the US went to war, Mars got an exclusive contract with the US military to provide M&Ms for C-Rations. M&M candies, named for the first initials of each partners’ last name, went on sale late in 1941. By making a deal with Bruce Murrie of the Hershey Corporation, Mars had access to rationed chocolate. M&Ms – the chocolate candy surrounded by a hard candy shell – were patented by Forrest Mars on March 1, 1941. In civilian life, we know these as M&Ms, instant coffee, and Spam. Within these rations, soldiers found candy, freeze dried coffee, and canned meat. They provided between 3,000 and 3,600 calories per day. K-Rations and C-Rations were both issued to troops in combat. This system was designed to “maintain the health and effectiveness” of the troops. The US military had a system of rations for feeding troops in the field. It includes a packet of Nescafe instant coffee, energy biscuits (they look like crackers), gum, a tin of chopped ham and eggs, the key to open the can, and cigarettes.
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